About
I created Vitality after my own experience with perimenopause showed me how hard it can be to understand what is changing in your body, decide what actually deserves your attention, and know what to do next.
I had been interested in health and fitness for decades, but professionally I spent more than 20 years building and scaling organizations. Over time, I realized that much of my career had been about solving a very similar problem: making sense of complexity, identifying what matters most, and turning that clarity into action.
That insight became the foundation for Vitality.
I believe women deserve support that is evidence-informed without being overwhelming, personalized without being prescriptive, and realistic enough to work alongside careers, families, and full lives. My role is to help you understand your priorities, build a plan around them, and turn that plan into changes you can actually sustain.
Why Amber
I’m completing Duke Health’s Health & Well-Being Coach Training program, with a focus on evidence-based coaching, behavior change, and helping people build sustainable approaches to their health. I continue to deepen my expertise in women’s health, midlife health, and healthy aging through ongoing study of emerging research, professional education, and the work of leading clinicians and researchers in the field.
Before founding Vitality, I spent more than 20 years building and scaling organizations, including leadership roles at Meta and Coursera and most recently as COO of Uplimit. My background also includes Stanford University and Stanford Graduate School of Business.
Much of my career has been about taking complicated problems, identifying what matters most, and translating that clarity into a plan people can actually execute. That same skill sits at the heart of my work with women today.
My own experience with perimenopause made this work personal. I experienced firsthand how difficult it can be to sort through conflicting information, understand what applies to you, and decide what deserves your attention.
It ultimately led me to build the kind of support I wanted myself: evidence-informed, highly personalized, practical, and designed for real life.
Selected background
Health & wellness coaching
Duke Health
Education
Stanford University + Stanford GSB
Professional background
Uplimit · Meta · Coursera
Culinary education
Leiths London
The full story
My experience with perimenopause changed the way I thought about women’s health, and ultimately changed the direction of my work.
Read my story“I believe midlife is a pivotal opportunity to build the strength, habits, and health that can carry us through the decades ahead.”
— Amber Tennant
